Product Design • UX/UI • Digital Experiences
Designing
thoughtful
experiences.
Senior Product Designer and UX strategist creating intuitive digital experiences that balance user needs, business goals, and technical realities. Specializing in customer journeys, design systems, eCommerce, and scalable digital products.
Selected Projects
Curated digital experiences, customer journeys, and human insight.
Curated Commerce
UX/UI • eCommerce Optimization
Urban Barn
Customer Journeys
Storytelling • Strategy • Revenue Optimization
Urban Barn
Brand Systems
Art Direction • Web • Email • App Launch
Prodigy Wildfire Solutions
Email Evolution
Lifecycle Design • CRM Systems • Strategy
Urban Barn
AI Product Design
UX/UI Design • Prototyping
Outkome Catalyst
Meta Ads Strategy
Creative Strategy • Paid Media
Prodigy Wildfire Solutions
Approach
Designing connected experiences through systems thinking.
I view products, brands, and digital experiences as connected systems, designing solutions that align user needs, business goals, and long-term scalability.
Selected Projects↑About Me
Catalina Lozada
Applying industrial design thinking to connected experiences.
My career began in industrial design, where I learned to understand people, solve real problems, and design with intention. From startups to enterprise organizations, I've led projects across products, brands, and customer experiences with a focus on usability, strategy, and meaningful outcomes.
Over the past 15 years, I've evolved that foundation across digital experiences, UX, and product design. Expanding my understanding of development and implementation helped me bridge the gap between strategy and execution, strengthening my ability to design scalable systems that balance user needs, business goals, and technical realities.